The Buy Now Option – When you choose the Buy Now option to your listings, registered buyers can purchase your gun or accessory right away at the listed price.  If a buyer clicks on the Buy Now button, then you will be sent a confirmation email to follow up for payment and FFL information if necessary.  The listing will be made inactive at that moment.  Should the sale fall through you have the ability to make the listing active again.  Once a Buy Now has been executed by a potential buyer the listing goes inactive. From your My Listings page you can manage this listing. While inactive there is a Relist button on the right.  Should the sale have fallen through you can click on the Relist button and the listing will go live again for no fee. If a buyer clicks the Buy Now option, you as the seller are obligated to finalize the sale at the listed price. 

The Buy Now option can be chosen when initially listing the gun or accessory for sale or in the edit mode by checking the Buy Now box located just above the description box on the Add Listing / Edit Listing page.  The Buy Now feature can be chosen on a listing by listing basis. The Buy Now option can increase sales as it allows the buyer to buy when they are most excited about the item.  There are no fees for the option for either the buyer or seller.